ISC West 2024 Booth

Summary

Snap One’s booth at ISC West 2024, the largest security trade show in the U.S., designed with 3D mockups and AR previews.

Client: Snap One
My role: Lead Booth Designer

Trade show
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3D rendering of the ISC West 2024 booth layout from above

3D rendering of the booth from another angle

3D rendering of the ClareOne and ClareVision wall: "Smarter Security"

Close 3D rendering of the ClareVision wall

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The brief

ISC West is the largest security trade show in the U.S., drawing integrators, consultants, product managers, and end users. Snap One needed a booth that showed its latest security solutions to this highly targeted audience.

My role

I led the design and execution of the booth and designed every element — large wall graphics, small signs, table tents, landing pages, emails, and social posts.

The approach

I built the booth as a 3D model and used augmented reality to preview and optimize the design. I worked with event managers, marketing, and product managers across time zones, and guided stakeholders through the design in virtual reality presentations and video calls, incorporating their feedback. I also worked through manufacturing timelines and shipping logistics to make sure the booth was delivered and built correctly.