Heat Map Technology for Trade Shows
Summary
Using surveillance cameras and heat map software to see how visitors moved through a trade show booth.
- Client
- Snap One
- My role
- Senior Designer
The approach
Using surveillance cameras with heat map software, I monitored visitor activity in the booth. The software captured high-traffic areas, dwell times, and product interactions, which showed which products drew the most attention and which areas were overlooked.
The result
The insights informed the redesign of booth layouts, pathways, and displays for future events, and let us test how well product placement and promotional materials worked. With the marketing and event teams, we arranged the booth for more visibility and engagement.