All work

Magazine Advertising

Summary

Print ads for Snap One brands, led by the Episode Radiance ad and its on-location photoshoot, plus ads for Binary MoIP and the SunBrite Veranda outdoor TV.

Client
Snap One
My role
Senior Designer, campaign lead
  • Advertising
  • Print
  • Photography
Episode Radiance ad shown in an open magazine beside an editor's letter

Episode Radiance

The brief

This magazine ad introduced Episode Radiance, a one-wire audio and lighting solution, to customers in the EMEA region. The goal was a visual story that showed the product’s premium design and its simplicity — sound and lighting in a single system — for both dealers and end users.

My role

I was the lead designer, guiding a photographer, product marketing specialists, and copywriters, and leading an on-location photoshoot.

The approach

We set up and installed the product outdoors and photographed it in a natural setting, experimenting with angles, lighting conditions, and compositions to get the shot. In post-production I handled color correction and compositing so every image was consistent, and edited the group product image to brand standards. I designed the final layout to strict print specifications.

The result

A simple, compelling ad built around one message — multitasking made easy — carried from concept to print through close teamwork between design, photography, and copy.

Binary MoIP

For the Binary MoIP ad, the goal was to spotlight the 960 Series AV-over-IP system: 4K video with 4:4:4 HDR, video tiling, fast switching, and remote management through OvrC. A stacked layout of the hardware shows how modular and scalable the system is, a warm background image puts it in a relatable setting, and clean icons keep the key features easy to read.

SunBrite Veranda

For the SunBrite Veranda ad, I worked with the creative manager and copy team to cut the text down and focus on one visual comparison: the same image of knights fighting in bright daylight, dull on an indoor TV and vivid on the Veranda. In a few seconds it shows the TV’s brightness, clarity, and durability, starting at $1,499.

The work