SnapAV E-Commerce Design System
Developing a consistent and scalable design system for SnapAV’s e-commerce platform was a crucial step in enhancing usability and brand cohesion. Collaborating with UX designers, contractors, and internal teams, I worked on defining layout structures, banner dimensions, iconography, spacing, and navigation patterns to create a seamless online shopping experience.
The Problem
SnapAV’s e-commerce platform lacked a consistent design system, leading to inconsistent layouts, unclear navigation, and inefficiencies in the shopping experience. Users faced challenges with sign-in flows, partner registration, and content structure, which impacted engagement and usability. A well-defined design language was needed to create a more intuitive, visually cohesive, and scalable online experience.
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The Design
To establish a clear visual language and structure, I created wireframes and high-fidelity mockups using Adobe XD, Photoshop, and Illustrator. This process involved refining sign-in flows, partner registration, and navigation systems to enhance user engagement. I focused on typography, color theory, and button styling to ensure accessibility, readability, and a cohesive brand presence.
A key part of this project was structuring the homepage with a responsive column and banner system, ensuring that as the layout adjusted for mobile, banners dynamically resized to maintain a seamless shopping experience. These banners were crucial for highlighting promotions and key products to dealers, reinforcing a strong visual hierarchy and driving engagement across all screen sizes.
Takeaway
The SnapAV eCommerce design system transformed the website into a cohesive, user-friendly platform with responsive layouts, intuitive navigation, and accessible typography and color choices. By establishing a scalable design framework, we improved dealer engagement and product visibility, setting the foundation for future growth and a seamless online shopping experience.
