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Episode Signature Series Launch

The Episode Signature Series marked a new era in premium home audio, combining high-fidelity sound with a revolutionary snap-and-click installation. Designed by science, this speaker line catered to audiophiles and professionals alike, offering superior performance and effortless setup. As one of my first micro-brand pages for SnapAV (now Snap One), this project was a deep dive into UX, branding, and customer journey strategy. Built in WordPress, the microsite introduced dynamic carousels and intuitive navigation, enhancing user engagement. The success of the launch not only elevated the Episode brand but also sparked discussions about expanding microsites for other SnapAV product lines.

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The Problem 

With the launch of the Signature Series, SnapAV needed a compelling digital experience to match the product’s innovation. The challenge was to create a microsite that would effectively communicate the speakers’ superior quality and effortless installation while guiding both dealers and end consumers through the product lineup. Additionally, the site needed to unify Episode’s sub-brands—including subwoofers, outdoor speakers, and soundbars—under a refreshed visual identity, ensuring consistency across digital and print marketing.

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The Design

At the time of this project, I was still in the early stages of incorporating UX best practices into my work. It was a learning experience filled with trial and error as I navigated how users would engage with the microsite. I experimented with navigation paths, content hierarchy, and interactive elements like carousels, gradually building an understanding of customer journeys. The site's visual design featured a distinctive dark color palette to evoke a high-end, premium feel that set the Signature Series apart. Through collaboration with product managers, product marketing managers, and the creative director, I crafted a look and experience that resonated with both the brand and its audience.

Takeaway

The Episode Signature Series microsite was met with overwhelmingly positive feedback, sparking conversations about expanding this approach to other product lines. Many dealers expressed interest in updating additional microsites to follow this design, reinforcing its effectiveness. The branding and user experience carried over into other marketing assets, including banners, print ads, and Instagram posts, strengthening overall brand awareness for Episode. This project marked a turning point in how we approached digital brand storytelling, demonstrating the power of cohesive design and strategic user engagement.

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