A Jewelry Brand’s Seasonal Refresh
For a local jewelry company, I led the creative direction for a seasonal imagery refresh, ensuring their website and social media reflected the luxury and sophistication of their brand. With a small budget and a big vision, I sourced a local photographer and model, carefully selecting locations—including a poolside setting and a scenic park—to evoke the essence of spring and summer. The result was a stunning collection of high-end visuals that elevated the brand’s online presence.
The Design
Stepping into an art director role, I orchestrated a shoot that balanced lighting, composition, and brand storytelling. By working closely with the photographer and model, I guided the shoot to capture jewelry in natural, elegant settings, ensuring each shot aligned with the brand’s aesthetic and marketing goals. Through thoughtful planning and collaboration, this project showcased the power of creative vision and resourceful execution, demonstrating how a strategic approach to imagery can transform a brand’s digital presence.