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Integrated Systems Europe Booth 2024

At Integrated Systems Europe (ISE) 2024, one of the largest and most influential AV and systems integration events in the world, I played a pivotal role in designing and executing Snap One’s booth. Recognizing the high-profile nature of this global stage, I leveraged advanced tools like Illustrator, Photoshop, InDesign, and virtual reality to create a cutting-edge booth experience. Collaborating with an international team of event managers, product specialists, and marketing professionals—spanning locations in the U.S. and U.K.—I ensured every detail aligned with Snap One’s brand and messaging.

David Hennes - Cedia 2023 Mockup

The Design

I embraced a highly collaborative and global design process that involved working closely with a diverse international team. While using tools like Illustrator, Photoshop, and InDesign for booth layouts, product images, and signage, I leaned heavily on virtual reality to create immersive walkthroughs for detailed planning. Frequent video calls and meetings across time zones enabled me to align event managers in the U.S. with product and marketing teams in the U.K., ensuring seamless communication and coordination.

Virtual walkthroughs allowed us to perfect the booth layout, ensure effective product placement, and optimize visitor flow, even across time zones. Through video calls, strict time management, and iterative feedback from stakeholders, I maintained tight deadlines while adapting to the complexities of global collaboration. The result was a professional, innovative booth that underscored Snap One's leadership in the industry and reflected my ability to deliver outstanding results on an international platform.