International Security Conference & Exposition Booth 2024
ISC West is a premier event in the security industry, serving as a central hub for discovering cutting-edge technology, networking with industry leaders, and learning about the latest trends in physical security, cybersecurity, and integrated solutions. As the largest security trade show in the U.S., it attracts thousands of professionals, from integrators and consultants to product managers and end-users, making it a critical opportunity to demonstrate a company’s leadership in the field.
The Design
For ISC West 2024, I spearheaded the design and execution of Snap One’s booth, ensuring it effectively showcased our latest security solutions to this highly targeted audience. I utilized a multidisciplinary approach, leveraging programs such as Adobe Illustrator for layout, 3D tools like Adobe Dimension for virtual mockups, and augmented reality to preview and optimize the design. Collaborating with a diverse team of event managers, marketing professionals, and product managers, I coordinated across time zones to align on goals and messaging.
Through virtual reality presentations and video conferences, I guided stakeholders through the booth design, incorporating their feedback to ensure an immersive, functional, and visually compelling space. I designed every element, from large wall graphics to small signs, table tents, landing pages, emails, and social media posts. Overcoming challenges related to manufacturing timelines and shipping logistics, I ensured precise delivery and execution. This project highlighted my ability to balance creativity with technical expertise while coordinating cross-functional teams, resulting in a high-impact presence at one of the security industry's most pivotal events.
