Episode Radiance Magazine Ad
This magazine advertisement showcases the Episode Radiance 1-wire audio and lighting solution, emphasizing its simplicity and versatility for customers in the EMEA region. The ad captures the product’s premium design and functionality, offering a seamless blend of sound and lighting in a single system. The campaign’s goal was to create an impactful visual narrative that resonates with both dealers and end-users, highlighting the innovation behind the product.
The Design
As the designer, I collaborated with a talented team, including the photographer, product marketing specialists, and copywriters. Together, we crafted a simple yet compelling ad that conveys the product’s core message: multitasking made easy. From concept to print, this project reflects the synergy between thoughtful design, precise photography, and strategic messaging.
This project involved working closely with a professional photographer to bring the Episode Radiance system to life. We conducted an on-location photoshoot, meticulously setting up and installing the product to capture its functionality and aesthetic appeal in a natural outdoor environment. The process included experimenting with various angles, lighting conditions, and compositions to achieve the perfect shot.
Post-production was equally critical, where I collaborated on color correction and compositing in Photoshop to ensure all images were consistent and visually striking. The group product image was carefully edited to align with brand standards and highlight the system’s sleek design. Using Adobe InDesign, I designed the final layout, adhering to strict print specifications and ensuring the ad’s overall impact and readability.