I have hands-on experience creating and managing email marketing campaigns using tools like Braze and Mailchimp, collaborating closely with content strategists to optimize customer journeys. My role involved designing and building email templates in Figma, ensuring they were visually appealing, user-friendly, and aligned with brand guidelines. Using Photoshop, I created dynamic visuals to enhance the messaging and drive engagement.

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I worked with the content team to design email flows that guided customers through each stage of their journey, from onboarding to product promotions. By analyzing customer behavior and campaign performance, I was able to continuously refine and optimize the email experience, ensuring the right messages reached the right people at the right time.