CEDIA Booth 2023
At CEDIA 2023, I took the lead in designing and executing a highly successful booth for Snap One. I conceptualized and created all graphics and signage, collaborated closely with marketing and product teams to ensure messaging aligned with our goals, and worked with booth manufacturers to address production challenges. I managed presentations to stakeholders, coordinated timely delivery, and maintained brand consistency across all elements. The booth stood out as a highlight of the event, demonstrating my ability to deliver innovative, professional designs that resonate with diverse audiences and effectively showcase complex ideas.
The Design
I approached the design of the Snap One booth at CEDIA 2023 using a multifaceted process and a range of design tools to ensure precision and creativity at every step. I began by using Adobe Illustrator to lay out the booth’s structure, meticulously planning the placement of products and signage while collaborating with manufacturing partners to create one-to-one scale designs for perfect graphic alignment. To visualize the booth in 3D, I utilized Adobe Dimension and integrated augmented reality to guide the events team and product managers through a virtual walkthrough, ensuring optimal placement and avoiding tight spaces. This 3D walkthrough allowed us to refine the setup collaboratively, making adjustments for accessibility and flow.
I also relied on Photoshop to edit product images and worked closely with the photographer to capture high-quality visuals of numerous products. Smaller signage and design details were created in InDesign, while I coordinated with my creative manager to ensure the booth’s overall look aligned with the brand. I managed multiple iterations, presenting realistic mockups to upper management for approval, incorporating feedback, and meeting tight deadlines to accommodate manufacturing and shipping schedules. This process showcased my technical expertise, adaptability, and ability to manage complex, time-sensitive projects.
