Binary MoIP Magazine Ad
For the Binary MoIP magazine advertisement, the objective was to spotlight the cutting-edge features of the 960 Series AV over IP solutions. The campaign emphasized key product advancements, including 4K video quality with 4:4:4 HDR, video tiling, fast switching, and seamless remote management through Snap One's OvrC platform. The ad aimed to capture the attention of integrators and dealers by showcasing these features in a visually compelling and easy-to-digest format, highlighting the efficiency and scalability of the Binary MoIP system.
The Design
The final design delivered a professional, sleek look that effectively communicated the product's advanced features. The stacked layout of the hardware visually emphasized its modular and scalable nature, while the background image provided a warm, relatable context for commercial and residential applications with the TVs. Key features were communicated through clean, modern iconography, ensuring the ad remained highly readable. The result was a polished design that aligned perfectly with Snap One's brand identity and product innovation, driving interest and engagement among the target audience.