The Process
The design process begins by creating 1:1 scale booth layouts in Adobe Illustrator. Small signs and detailed text layouts are initially designed in Adobe InDesign, where I can manage typography and imagery with precision. These elements are exported and integrated into Illustrator files before being imported into Adobe Dimension.
In Adobe Dimension, the booth is transformed into a detailed 3D model, ensuring accurate representation of graphics, spatial arrangements, and sightlines. I then export the 3D model into augmented reality, allowing stakeholders to virtually walk through the booth using tools like Oculus Quest 2. This immersive testing identifies design concerns, such as blocked headers, awkward sightlines, or unclear signage placement.
By combining Adobe InDesign, Illustrator, and Dimension, the process ensures every element, from large graphics to small signs, is cohesive and functional. This approach minimizes errors, streamlines collaboration, and enhances the overall booth experience for trade show attendees and stakeholders.