3P Newsletter Design
Summary
A flexible email template and workflow for Snap One’s Three-Party product newsletter that cut turnaround time.
- Client
- Snap One
- My role
- Senior Designer
The problem
The Three-Party Product Newsletter needed consistent, efficient production throughout the year, with smooth handoffs between product managers, copywriters, and designers.
My role
I designed the email template and set up the workflow. Its success was a team effort.
The approach
The foundation was a versatile email template that could hold many kinds of content while keeping a cohesive brand look. It was simple but flexible, so copywriters could structure sections easily and designers could quickly match images to content — and each issue moved quickly through review and approval.
The result
Standardizing the process reduced turnaround times significantly, freeing the marketing team to focus on content quality and delivery.